Consumer Behavior • 1. Consumer Behaviour • Based on concepts from Psychology Sociology Anthropology Marketing Economics • Why do we need to study Consumer Behaviour? Because no longer can we take the customer/consumer for granted.

The winners of the contest will perform one duet together with Yusif on one of his recitals in Paris, Hamburg, Dusseldorf and Berlin. Yusif yusifov kvn biografiya. Yesterday Yusif has announced four winners- 2 baritons and 2 sopranos: • Juan Carlos Heredia • Forooz Razavi • Ekaterina Protsenko • Emil Sakavov Yusif decided to repeat the contest next year and to organise more stage opportunities for some of the talented participants.

• Failure rates of new products introduced Out of 11000 new products introduced by 77 companies, only 56% are present 5 years later. Only 8% of new product concepts offered by 112 leading companies reached the market. Out of that 83% failed to meet marketing objectives. • All managers must become astute analysts of consumer motivation and behaviour • Can Marketing be standardised? Because cross - cultural styles, habits, tastes, prevents such standardisation. • Unless Managements act The more successful a firm has been in the past, the more likely is it to fail in the future. Because people tend to repeat behaviour for which they have been rewarded.

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